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Over the weekend, a news story broke about a girl who used a code word to thwart a potential abduction. The media and readers of the story all praised the “brilliant strategy” of a code word and how this “top-notch parenting.” On Twitter, the hashtag #codeword blew...
The New Rules for Pitching the Media Reporters are always looking for good stories but are also getting pitched all day every day. To get their attention, you have to make it as easy as possible for them to work with you. That starts with understanding that reporters...
When speaking with the media, or a prospect, it’s important to have your sound bites memorized. Here is a key point though. You want to make sure your sound bite is unique from other schools. For instance, the reporter asks, “What can you tell me about USA...
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If you want to stand out above your competitors, here is a strategy that can result in you getting the phone call from media for expert advice. To get your website to rank, you have to convince Google that your content has value and authority. The following strategy...
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