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How to Piggyback a News Story

Over the weekend, a news story broke about a girl who used a code word to thwart a potential abduction. The media and readers of the story all praised the “brilliant strategy” of a code word and how this “top-notch parenting.” On Twitter, the hashtag #codeword blew...

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The New Rules for Pitching the Media

The New Rules for Pitching the Media Reporters are always looking for good stories but are also getting pitched all day every day. To get their attention, you have to make it as easy as possible for them to work with you. That starts with understanding that reporters...

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