The Professional Association for Martial Arts Instructors
MARTIAL ARTS INSTRUCTOR CERTIFICATION
Good teachers are always…
LEARNING.
The MATA Instructors Certification Course (MATA-Certification) is the #1 Martial Arts Professional Certification in the World!
Martial Arts Business Resources To Help Grow Your Martial Arts School
Curriculum and Teaching
Where students experience the value of your school.
Certification
The premier martial arts instructor certification program.
Planning Your School
How to hit the ground running.
Sales and Marketing
Learn how to fill your classes.
Premium Directory Listing
The MATA School Directory connects consumers to your school.
Online Education
Access professional articles and complete courses.
Podcast
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Tools and Systems
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Past webinars
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Proven Systems to Help You Succeed.
ATTRACT
More new students
As a studio owner, your #1 goal is to enroll new students all year round.
RETAIN
Lifetime student value
Retaining students through graduation is the best indicator of success.
ENROLL
Connect with students
The Martial Arts School Student Funnel is a proven system.
MEASURE
What gets measured gets done.
Learn a success system that tracks these stats.
About us
Who we are
The Martial Arts Teachers’ Association (MATA) is a membership association that provides services to martial arts schools and associations of schools in the United States and abroad. As the oldest, most established association of martial arts schools, MATA co-creates the future of martial arts education by uniting and empowering our community.
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Our team
We are ready to serve you
Adam Wilcox
Founder
Ananya Noble
Consultant
Mason Johnson
Strategy
Esther Davidson
Marketing
News
Blog
Quick Story About Two Young Black Belts
One operated his school part-time because he had to keep a full-time job during the day. His school did not attract and retain enough students to be full-time. The other had 200+ students and earned a six-figure income from his full-time school. What could have made the difference in their lives?
Premier Martial Arts Franchise Cost vs Licensing Empower Kickboxing Fee
Why risk your life savings in a franchise when you can license a successful system for less than...
Premier Martial Arts Sued by Over 30 of Their Franchise Owners
Dozens of new franchise owners are suing Knoxville-based Premier Martial Arts in federal court,...
Martial Arts Instructors: How to Introduce a New Skill
What Two Words the Japanese Say are Ruining American Culture?
Setting Expectations for Martial Arts Students Upfront
Does Teaching Martial Arts Like This Make Any Sense?
HOW TO TEACH A MARTIAL ARTS CLASS THAT MAKES SENSE. Martial arts does not encourage free-thinking,...
Using Text to Increase Enrollments in Your Martial Arts School
Texting is instant and is opened 97% of the time, so it’s a real-time communication that helps to confirm to the parents that they made the right decision to choose your program.
Texts work great and MATA/Empower Kickboxing members have a free dedicated SMS marketing platform in their GenerateMoreStudents.com account that allows them to text up to 100 people a month for free.
Self-Defense Lessons from Will Smith’s Slap Heard ‘Round the World
From my upcoming book, Choose Your Battles Wisely Will Smith’s slap heard ‘round the world was a...
How To Pose For Martial Arts Images
How To Get The Best Images For Your Martial Arts School I was in Munich at the WAKO World...
Martial Arts Instructor Certification: How to Give Clear Instructions
From the MATA Professional Martial Arts Instructor Certification Course Module 1-Lesson 1: Four...
First Lesson Video: Traditional Martial Arts vs Empower Kickboxing
Traditional Karate First Lesson [video_popup url="https://vimeo.com/699504781"...
Martial Arts Instructor Certification: How Students Learn
The MATA Certification was authored by 18 different veteran black belts who are also experts in their respective fields such as law, psychology, pedagogy, movement science, motivation, and communication.
Read the Lawsuit Against Premier Martial Arts
IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TENNESSEE KNOXVILLE DIVISION...
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Our address
San Diego, CA 92465
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Sarah Thompson
Business Consultant