Psychology of Success!In the Big DreamMonster.com, an employment agency, ran a series of commercials that I thought were great. These spots portrayed children describing their future. Most kids dream of jobs like doctor, fireman, or astronaut when they grow up. They...
Owner Mindset
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Quick Story About Two Young Black Belts
One operated his school part-time because he had to keep a full-time job during the day. His school did not attract and retain enough students to be full-time. The other had 200+ students and earned a six-figure income from his full-time school. What could have made the difference in their lives?
Premier Martial Arts Franchise Cost vs Licensing Empower Kickboxing Fee
Why risk your life savings in a franchise when you can license a successful system for less than 1% of the cost? How does that make any sense?Premier Martial Arts Franchise cost ranges from: $183,650 – $421,800 Source: premiermartialartsfranchise.com/investment VS...
Read the Lawsuit Against Premier Martial Arts
IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF TENNESSEE KNOXVILLE DIVISION WILLIAM ANTHONY, PBA MARTIAL ) ARTS, INC., KATIE BAKER, WILLIAM ) BAKER, S&RW LEGACY, LLC, MORGAN ) BARTH, ECM HOLDINGS, LLC, CALE ) BEARDEN, AIMEE BEARDEN, BEARDEN ) PMA...
Premier Martial Arts Sued by Over 30 of Their Franchise Owners
Dozens of new franchise owners are suing Knoxville-based Premier Martial Arts in federal court, claiming the company defrauded them for years. "Our school opened right in the middle of COVID," one owner said. "Everyone told us it would be easy to get started and make...
Martial Arts Instructors Blog-2
The MATA BlogResources, Videos, & Tutorials for Martial Arts School Owners and Instructors. Send me the report... MATA Certification Reviews I thoroughly enjoyed this course. I've been in business now 10 years and I WISH I would have known about this when I...

2021 MATA Lifetime Achievement Award-Dr. Judy Flury
Dr. Judy Flury THE DOCTOR IN THE DOJANG!Reflecting on the remarkable career of Dr. Judy Flury of Grand Prairie, Texas, it quickly becomes clear that she is fearless and does not waste time. She was hooked on tae kwon do from her first class as a 12-year old, and...
Martial Arts Teachers’ Certification Course
THE MARTIAL ARTS TEACHERSPROFESSIONAL INSTRUCTOR CERTIFICATION PROGRAMThe MATA Certification was authored by 18 different veteran black belts who are also experts in their respective fields such as psychology, pedagogy, movement science, motivation, and...
Dealing with Difficult People
10 Steps to Resolving Student Complaints No matter how good your school or staff is is, you’re going to experience complaints from time to time. Contrary to popular belief, you don’t lose students every time you make a mistake; you lose them when you don’t properly...
Selling Martial Arts: The Lower the Price, the Lower the Expectations
When you read the title of this article – the Lower the Price, the Lower the Expectations – what came to mind? Did you feel that meant that the market would have lower expectations of your school if it was low price? Or did you feel you would not have to meet high...
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