Focusing on Students Over Style Leads to High Retention
Schools thrive when they focus on students not style.
When students stay, schools grow.
That is a combination of instructor training and a smart curriculum like Empower Kickboxing.
Focusing on Style Over Student Leads to Drop Outs
Schools fail when they focus on style, not students.
Without a proven retention system, even the fanciest kicks won’t keep doors open.
Students want instant value and most style-based schools are designed to do the exact opposite.
Active Students Create Stability
1. Focus on the student, not the style.
2. Teach effective, easy-to-learn skills with advanced applications.
3. Ensure students feel progress FAST!
4. Provide instant value!
5. Teach exciting, fast-paced classes.
6. Use a variety of applications rather than a variety of skills.
7. Stop holding punches out and pulling the other hand to the hip instead of the head.
Risky Marketing Drains Resources
1. Marketing is an expensive risk.
2. Referral Marketing is free.
3. Students stay longer when their friends are in class.

4. Schedule by age to keep friends together
5. Referrals are already in your target market.
6. Referrals come pre-qualified by someone they trust.

7. Referrals strengthen the community in your school.
What Our Members Say
Brock Brown
Owner, Brock Brown Karate
Angleton, TX
"My students LOVE the material that is included in the Empower Kickboxing curriculum and I am using it daily."
Michael Jilcott
"Best thing you can do for your school and students. Just because you know your systems requirements, doesn't mean you can teach them effectively. MATA certification program will teach you how to teach. Covers many topics that just aren't covered in most systems."
Kuro Lotuz
Owner, Chief Instructor
"Great well rounded, detailed and comprehensible course! Highly recommend for new or experienced instructors for mental, physical and business growth."
Mac McNeil
Martial Arts School Owner
"MATA is excellent! It provides detailed information that will improve teaching styles and methodology, and covers much more than instruction of a martial art."
Clyde Arnold
Martial Arts School Owner
"If you genuinely care about your students and want to learn how to be compassionate while being passionate about the martial arts...then this is the ultimate how-to. Add in the fact you learn great business acumen, and you have the most complete and well-rounded program available. HIGHLY RECOMMENDED!"
Geno Guevara
Owner, Alamo Ranch Martial Arts
" I joined Empower Kickboxing because I wanted something that my students would enjoy. That has worked great! The added bonus for my phone calls with Mr. Graden. That was a huge help at no additional charge! I also like the fact that he doesn't always agree with me and challenges my thinking which has kept me from making mistakes."
Membership Options
MATA Departments
Video-Based Lesson Plans
1,000+ Videos
Curriculum Design
Teaching & Exams
Teaching Kids
Teaching Adults
Teaching Self-Defense
Instructor Training
Marketing Your School
Seminars & School Talks
Marketing Calendar
Selling Martial Arts
Selling Equipment
Media Marketing
Generating More Referrals
Sales & Marketing
Our All-in-One Membership Includes the Empower Kickboxing Curriculum
Easy to Teach. Easy to Learn.
Empower Kickboxing is a high-retention curriculum that students can MASTER FASTER!
People Today Want to Learn
Faster Rather Than Slower
The program combines the best martial arts, kickboxing, self-defense, and weapons training into one easy-to-teach-and-learn curriculum.
All-in-One Membership Includes:
A Custom Website
With our All-in-One Membership, you get a website
and more for less than one student’s tuition!
New Content Delivered to You Weekly
The MATA Instructor Certification Course
Essential Training for Instructors
Discover why thousands of top instructors trust this certification to elevate their professionalism, enhance student safety, and set the highest standards in martial arts teaching.
Other Courses Include:
* After-School Success
* How to Negotiate a Lease
* How to Sell Martial Arts Classes
* Summer Camp Success
* Reducing Liability
* Real Estate Safety Seminar
* Staff Development
* Communication Skills
* Financial Control
* Joe Lewis Self-Defense
* Leadership Team and more...
The Rapid Confidence Course
The Important Skills We All Should Have Learned
1. Savvy Social Skills
2. Verbal Defense and De-escalation
3. Critical Thinking Strategies
This is great for community
outreach with workshops and seminars .
COBRA-Defense Drills, Skills and Scenarios
ATM Robbery Scenario
Expand your market by offering self-defense academies, seminars, school presentations to your community.
MATA has hundreds of videos that will show you step-by-step how to market and deliver a thriving self-defense program.
