MATA is Focused on Student Retention
While we have a great marketing information and assets, we focus more on student retention rather than spending money chasing students to enroll.
Let’s calculate the actual tuition revenue lost in this scenario where you start with 100 students paying $149 per month, enroll 7 new students, but lose 5 students.
Key Numbers:
- Starting number of students: 100
- Monthly tuition per student: $149
- Monthly tuition total: $14,900
- New students enrolled in month: 7
- Students lost in month: 5
- Net change in students: 100+7=107 107−5=102
Revenue Calculation:
-
Revenue without any student loss (if only adding 7 new students):
(100+7)×$149=$15,743 -
Revenue with 2 net new students (100 + 2):
(100+2)×$149=$15,298 -
Difference (revenue lost due to losing 5 students):
15, 743−15,298= 445
Monthly Revenue Loss
By losing 5 students while enrolling 7, the school loses $445 in monthly tuition revenue compared to the scenario where no students were lost. Over a year, this amounts to $445×12=$5,340 in lost revenue.
Even with positive net growth, losing students reduces the potential maximum revenue, emphasizing the importance of retention.
Certification Program
MATA's standout feature is the Instructor Certification Course. This program is designed to ensure a professional and positive learning environment between instructors and students.
It provides educators with the tools and skills they need to become effective martial arts teachers.
Continuing Education
MATA regularly hosts seminars, workshops, and webinars led by top martial arts instructors and industry experts.
These events keep members informed on the latest training techniques, teaching methods, and business practices.
Through these ongoing learning opportunities, MATA aims to raise the standards of martial arts education and support its members’ professional growth in the community.
