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Referral Program – Encourage happy parents to refer new campers by offering a discount on registration when they bring in a new student.
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Early Bird Registration – Offer tiered discounts for parents who sign up their children early.
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Send Out a Discount Code – Use email newsletters to provide exclusive discounts for returning families.
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Run a Google Ad – Use Google Ads to appear at the top of search results when parents look for summer camps.
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Host an Open House – Invite parents and kids to tour your facility, meet instructors, and try sample classes.
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Run a Social Campaign – Use social media to build awareness with engaging posts, hashtags, and special promotions.
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Advertise in Schools – Partner with local schools for advertising opportunities in yearbooks, newsletters, and events.
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Become an Exhibitor – Attend community fairs and festivals to promote your camp to local families.
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Host an Alumni Event – Reconnect with past campers and their families to encourage return enrollments and referrals.
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Start a Social Media Group – Create a Facebook or LinkedIn group to build a community and keep parents engaged.
Facebook and LinkedIn both have features that let you start and manage groups. If hosting an alumni event is too expensive or time-consuming, start an alumni group for your summer camp.
Engage your audience with regular posts that are fun and informative. You might encourage some alumni to sign up their kids or pass your information around their neighborhood.
Use your feedback At the end of the season, you probably handed out a survey to gauge the success of your summer camp.
Use the results from these surveys and online reviews to determine popular aspects of your summer camp and build your marketing campaign around them.
If kids like your selection of arts and crafts or the ability to learn new skills, use these features in your messaging.
Where to start Now that you have all the tools you need for your summer camp marketing, you’re ready to launch.
Start by refreshing your website and activating your early bird pricing.
Once these are in place, you can use your email list and social media to start building awareness.
As your registration deadline approaches, start ramping up promotion with regular email contacts and a presence in your neighborhood. Soon, your camp will be full of eager kids waiting to spend their summer with you.