While regular martial arts classes can experience a dip in attendance over the summer due to vacations, many families still need a safe and structured environment for their children during the weekdays. Here are three compelling reasons to promote and host a summer camp at your martial arts school.
1. Tuition Income
Hosting a summer camp can be a lucrative endeavor. According to Care.com, the average rate for a sports camp ranges from $500 to $1,000 per week. On the lower end, local community recreation centers charge as little as $50 per week. Most martial arts schools fall in between, charging around $75 to $275 per week for an 8 to 10-week summer camp.
To illustrate the income potential, here's an example of a $149 per week camp:
| Weekly Tuition | Students | Weekly Income | Duration (Weeks) | Total Income |
|---|---|---|---|---|
| $149 | 10 | $1,490 | 10 | $14,900 |
| $149 | 15 | $2,235 | 10 | $22,350 |
| $149 | 20 | $2,980 | 10 | $29,800 |
| $149 | 25 | $3,725 | 10 | $37,250 |
| $149 | 30 | $4,470 | 10 | $44,700 |
| $149 | 35 | $5,215 | 10 | $52,150 |
| $149 | 40 | $5,960 | 10 | $59,600 |
| $149 | 45 | $6,705 | 10 | $67,050 |
| $149 | 50 | $7,450 | 10 | $74,500 |
These figures do not include additional income from snacks, exam fees, uniforms, and sparring gear.
2. Feed Your After-School Program
A significant benefit of hosting a summer camp is the potential to transition camp attendees into your after-school program. Many children who attend summer camp may enroll in your after-school classes, providing a steady stream of new students for the upcoming school year.
3. Massive Retention
An exciting and well-organized summer camp can greatly improve retention rates. While traditional evening or standard martial arts classes often struggle to retain students for 8 to 12 months, after-school programs tend to keep children engaged for much longer periods. Kids in after-school programs often stay for 5 to 8 years because the program becomes part of their daily routine, much like going to school.
By hosting a summer camp, you can significantly increase your school's revenue, support your after-school program, and enhance student retention. It’s a strategic investment that can yield substantial benefits for your martial arts school.
