To ensure the financial stability and growth of your martial arts school, setting and achieving specific enrollment goals is crucial. Here’s a detailed strategy to help you reach your target of $15,000 in monthly tuition collections.

Setting Clear Financial Targets

Based on the average contract amounts per new student, here’s the breakdown of our financial goals:

  • Martial Arts Students:

    • Monthly tuition: $99 per student
    • Goal: 12 new students each month
    • Monthly tuition from new students: 12 x $99 = $1,188
    • Annual tuition contribution: $1,188 x 12 months = $14,256

  • Fitness Boxing Students:

    • Monthly tuition: $49 per student
    • Goal: 8 new students each month
    • Monthly tuition from new students: 8 x $49 = $392
    • Annual tuition contribution: $392 x 12 months = $4,704

Combined, these new enrollments should generate an additional $1,580 in monthly tuition payments. Annually, this equates to $18,960 in potential revenue.

Steps to Achieve Enrollment Goals

To meet these enrollment targets, a systematic approach to managing inquiries, appointments, and follow-ups is essential:

  1. Generate Inquiries:

    • Goal: 35 information calls or inquiries per month
    • Strategy: Utilize various marketing channels such as online ads, community events, social media, and partnerships with local schools and businesses.

  2. Set Appointments:

    • Target: Convert 80% of inquiries into appointments
    • Monthly goal: 28 appointments

  3. Conduct Introductory Lessons:

    • Target: 90% of set appointments to attend the first introductory lesson
    • Monthly goal: 25 introductory lessons

  4. Second Introductory Lessons:

    • Target: 96% of initial intros to attend the second lesson
    • Monthly goal: 24 second introductory lessons

  5. Enrollments:

    • Target: 88% of second intros to enroll
    • Monthly goal: 21 enrollments

By following these targets, you can ensure a steady stream of new students enrolling in your programs each month.

Managing Attrition and Payment Delays

It's important to account for potential attrition and late payments. By anticipating a 10% reduction for these factors, you can adjust your goals to maintain financial stability:

  • Expected Monthly Tuition Collections:
    • Potential revenue: $18,960
    • Adjusted for attrition: 10% reduction
    • Adjusted monthly tuition collections: $17,064

This approach not only helps you meet your financial goals but also ensures you maintain a healthy and growing student base.

Conclusion

Achieving your martial arts school's enrollment and financial goals requires a structured approach to marketing, inquiry management, and follow-up. By targeting specific numbers for new enrollments and maintaining consistent efforts, you can significantly boost your monthly tuition collections and ensure the long-term success of your school.

By implementing these strategies, you can build a robust system that supports your school's growth and stability, ultimately creating a thriving martial arts community.