Effective Facebook Marketing Strategies for Martial Arts Schools
Rule One: Quality First
If your school isn’t clean, student service isn’t excellent, and you teach a lousy curriculum, social media will not help you – Facebook will hurt you more than help you.
Rule Two: Separate Business and Personal Life
Keep your business and personal life separate on all social media platforms. Have a business page for your school and a personal page for yourself.
Rule Three: Start Each Day with Facebook
Begin each day by reviewing friend requests for about 30 minutes. Use a pre-written response to thank them for the friendship and offer a gift for liking your business page. Integrate Facebook into your daily routine to build consistent and free marketing.
How to Effectively Market for Students on Facebook
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Create a Business Page
- Follow the current instructions on Facebook to set up your business page.
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Ninja Your Competitors
- Create an alias account to friend competing schools.
- Monitor their activities and friend their students to gather insights.
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The Power of the Friend, the Wall, the Like, and the Tag
- The Power of the Wall: Post messages on friends’ walls that all their friends can see.
- The Power of the Friend: Friend requests and likes increase visibility.
- The Power of the Like: Likes push posts back to the top of newsfeeds.
- The Power of the Tag: Tag students in photos and videos to increase engagement.
Tips for Creating Engaging Content
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New Student Photos
- Capture well-lit, positive images of new students and upload them with tags and invitations to their friends.
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Random Class Shots
- Take videos or photos of classes with high energy and tag students to share their experience.
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Special Events
- Document events like group shots at the start, teaching moments, and action shots to capture and share.
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Quick Video Testimonials
- Record short, positive testimonials from students and edit them into a compelling reel.
Monthly Marketing System for Consistent Enrollment
Teaser: Discover a proven monthly marketing system to boost student enrollment in your martial arts school.
Summary: Implementing a consistent monthly marketing system using these five strategies can result in a steady increase in student enrollment. This approach combines referral strategies, engaging content, and strategic use of Facebook to attract new students.
Meta Title Tag: Monthly Marketing System for Martial Arts Schools
Meta Description Tag: Boost student enrollment in your martial arts school with this proven monthly marketing system. Learn effective referral and social media strategies.
Tags: marketing system, student enrollment, referral strategies, Facebook marketing, martial arts school growth
Referral Strategy: One Different Strategy Each Month
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First Rank Test Referral Requirement:
- Require students to refer one person for their first rank test.
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Mini-Leadership Program Recognition:
- Recognize and reward students who help the school grow.
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Merchandise Incentives:
- Offer incentives like free t-shirts or gift certificates for referrals.
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Membership Drive with Prizes:
- Run membership drives with attractive prizes to encourage referrals.
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Follow-Up Calls:
- Make regular follow-up calls to students and parents to ask for referrals.
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Buddy Day:
- Host a monthly buddy day where students can bring friends to class.
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Family Discounts:
- Offer discounts for additional family members who join.
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Host Student Birthdays:
- Offer birthday parties at your school to attract new families.
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Self-Defense Clinic:
- Host clinics targeting specific demographics to attract new students.
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Use Common Sense:
- Adapt the methods to fit your school’s needs and goals.
By consistently implementing these strategies and integrating them into your daily and monthly routines, you can effectively use Facebook to market your martial arts school, attract new students, and grow your business.