Insisting that both parents attend introductory martial arts classes significantly increases the chances of additional family members joining. Here’s why and how to leverage this strategy effectively:
1. Improved Commitment and Support:
- When both parents are involved from the start, they understand the time and financial commitment required. This shared understanding fosters a supportive environment for the child’s training.
- Example: By explaining that it's best for both parents to take the class with their child, and then inviting them to participate, they are more likely to join in. This inclusion can lead to Dad or Mom deciding to enroll as well, creating a family plan.
2. Eliminating Objections Early:
- The person answering the phone and making confirmation calls plays a crucial role in addressing potential objections before they arise.
- Strategy: During the initial call, emphasize the importance of both parents attending. This sets the expectation and makes the enrollment conference smoother, as parents are already informed about the program’s benefits and requirements.
- Dialogue: “We’ve found that success in our program is best achieved with total family involvement and support. It’s important for both parents to understand and support Johnny’s goals in martial arts.”
3. Enhancing Enrollment Conferences:
- By the time parents sit down for the enrollment conference, they should have a clear idea about the time and financial commitment involved.
- Goal Setting: Use the introductory lesson to discuss how karate uses goal setting to achieve black belt. This discussion helps parents see the long-term benefits and reinforces their commitment.
- Quote: “Karate isn’t just about physical skills; it’s about setting and achieving goals, which builds confidence and discipline that benefit children in all areas of life.”
4. Practical Steps for Implementation:
- Phone Script: Train staff to handle calls effectively, ensuring they set expectations for both parents to attend.
- Confirmation Call: Reiterate the importance of both parents' presence and address any concerns they might have.
- Enrollment Conference: Use this time to solidify their understanding and commitment, ensuring they are fully on board with the program.
Conclusion: Involving both parents in your child’s martial arts training is a powerful strategy for increasing family participation and ensuring long-term commitment. By addressing potential objections early and making both parents part of the process, martial arts schools can create a supportive environment that fosters student success and retention.