Goals for Enrollments: Achieving $15,000 Monthly Tuition Collections

Our enrollment goals are structured around the average contract amount per new student. Based on our current pricing, new students enrolling in a martial arts program will pay an average of $99 per month, while new kickboxing students will pay an average of $49 per month. To reach our target of $15,000 in monthly tuition collections from our evening classes, we need to meet the following monthly targets:

1. New Martial Arts Students:

  • Target: 12 students
  • Monthly Tuition per Student: $79
  • Total Monthly Tuition: 12 students x $79 = $948
  • Annual Tuition Contribution: $948 x 12 = $11,376

2. New Fitness Boxers:

  • Target: 8 students
  • Monthly Tuition per Student: $49
  • Total Monthly Tuition: 8 students x $49 = $392
  • Annual Tuition Contribution: $392 x 12 = $4,704

Total Monthly Tuition Collections

To meet our target, we must ensure the following:

  • Total Monthly Tuition from Martial Arts Students: $948
  • Total Monthly Tuition from Fitness Boxers: $392
  • Total Monthly Tuition: $948 + $392 = $1,340
  • Annual Tuition Collections: $1,340 x 12 = $16,080

Meeting Enrollment Goals

To achieve these numbers, our monthly process should include:

  1. Generating Leads:
    • Information Calls/Inquiries Needed: 35
    • Appointments Set: 28
    • First Intro Attendance: 25
    • Second Intro Attendance: 24
    • Enrollments: 21

Annual Projections

  • Potential Monthly Tuition Collections: $1,340
  • Annual Total Before Attrition: $1,340 x 12 = $16,080
  • Adjusting for 10% Attrition:
    • Attrition Impact: 10% of $16,080 = $1,608
    • Adjusted Annual Tuition Collections: $16,080 - $1,608 = $14,472
    • Average Monthly Collections After Attrition: $14,472 / 12 = $1,206

By consistently meeting these enrollment goals, we ensure our financial targets are met, contributing to the stability and growth of our school.

Action Plan to Meet Enrollment Goals

  1. Marketing Strategy:

    • Increase visibility through local advertising, social media, and community events.
    • Offer promotional discounts and referral incentives.

  2. Follow-up System:

    • Implement a robust follow-up system for inquiries and appointments.
    • Maintain regular communication with leads to ensure high show rates for intro classes.

  3. Retention Programs:

    • Focus on student satisfaction and retention through quality instruction and community-building activities.
    • Implement loyalty programs and consistent progress tracking for students.

By executing this comprehensive plan, we aim to exceed our enrollment and financial goals, ensuring a thriving and profitable martial arts school.