The holiday season offers a prime opportunity to boost revenue for your martial arts school with a well-crafted special sale.

By focusing on equipment and pre-paid program sales, you can easily generate thousands of dollars in just one day.

Take a page out of the playbook of James Theros from Level 10 Martial Arts.

After nearly 20 years of perfecting his “Student Appreciation Shopping Day” in Baltimore, MD, James has refined his approach down to a science.

The results? Consistent revenue boosts during the Christmas season.

James and his wife Debra have since relocated to Palm Harbor, FL, where they are fast building another successful martial arts school using the same approach.

A single well-planned event like this can inject $20k or more into your business, and it’s all about strategy, timing, and delivering value to your students.