When a parent starts searching for a martial arts school for their child, the pack of schools at the top are Google Business Profiles (GBP). Not Facebook. Not Instagram. Google.
That’s why your Google Business Profile (GBP) is arguably the most important online asset you have—after your website. And most school owners are barely scratching the surface of what it can do for them.
Regularly posting articles to your GBP can give you a serious edge over your local competition and attract more qualified leads.
Most Schools Ignore This Free Billboard
Your Google Business Profile is like a digital billboard parked right next to your school—but most instructors treat it like an old flyer on a bulletin board. Outdated photos. No recent posts. Maybe a few reviews that haven’t been answered.
Meanwhile, you can turn it into a content machine that builds trust before a parent even steps into your school.
When you publish articles that help parents understand what to look for in a martial arts school, you position yourself as the trusted expert—not just another place with mats and belts.
The Key? Write for the Questions They’re Already Asking
Here are just a few topics you can turn into short, helpful articles for your GBP:
• “What to Look for in a Kids Martial Arts Program”
• “What Kind of Certification Should I Look For?”
• “Why the Instructor’s Teaching Style Matters More Than the Martial Arts Style”
• “How to Tell if a Martial Arts School Teaches Discipline or Just Yells a Lot”
• “Is Your Child Too Young for Martial Arts? Here’s a Quick Guide by Age”
• “Top 3 Mistakes Parents Make When Choosing a Martial Arts School”
Each article should be short—just a few paragraphs—and written like you’re talking directly to a parent who knows nothing about martial arts. Skip the jargon. Skip the history. Keep it real.
Here’s What Happens When You Post Weekly
When you start publishing one article per week to your Google Business Profile:
1. Google starts to see you as an expert. It's called E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Your profile becomes more active, which helps your ranking in local search results.
2. Parents notice. They read your advice and appreciate it. That is instant trust.
3. Competitors fall behind. Most schools aren’t doing this. That’s your advantage.
Sample: From “Just Browsing” to “When Can We Start?”
When you write a post like “3 Questions to Ask Before Signing Up for Martial Arts,” A mom reading that immediately appreciates it. You're making her job easier and also reducing the stress in the process of finding a school.
That’s the power of educating your market. They come to you ready to join because you already answered their questions and earned their trust.
How to Get Started in 3 Easy Steps
1. Write one short article per week (or we can do it for you).
2. Log into your Google Business Profile and post it under “What’s New.”
3. Add a call to action like: “Call now to book a free intro lesson.”
If you do nothing else to improve your local search visibility, do this. It’s free. It’s simple. And it separates you from every other school that’s still depending on belt photos and memes.
Just Do It.
Most school owners talk about being “different,” but they all look the same online. Stand out by being the only school that educates before you sell.
Regularly posting short, helpful articles on your Google Business Profile is one of the easiest and most effective ways to do it.
Need help writing those posts? MATA can show you how—or do it for you.