I’m sure you’ve seen the popular TV show, Shark Tank. If not, as a martial arts school owner, you would benefit from watching it.

Imagine this: Rather than walking in front of a panel of sharks, you’re walking in front of your family and your future family tree. How would you answer these questions?

  1. Why are you in the martial arts business?

    Reflect on your core motivations for running a martial arts school. Is it passion, legacy, or something else? Understanding your "why" can solidify your purpose and drive.

  2. How will that help our family to prosper?

    Explain the tangible and intangible benefits your school brings to your family. This could include financial stability, personal fulfillment, or community impact.

  3. Are you holding on to past methods in hopes they finally start to catch on?

    Assess whether you're stuck in outdated practices. Are you adapting to new trends and demands, or clinging to old methods that no longer resonate?

  4. Though we had no choice in the matter, we’re completely invested in you, tell us again how that will work?

    Articulate your plan for success clearly and convincingly. How will your strategy ensure the school's and family's future prosperity?

  5. How are you tuned into what the market wants rather than what you like?

    Demonstrate your market awareness. Are your offerings aligned with current demands, such as self-defense over traditional martial arts?

  6. Are you repeating the same year over and over, or is there something new and innovative coming?

    Highlight your innovations. What new programs, technologies, or methodologies are you implementing to keep your school fresh and relevant?

  7. Why would an investor buy stock in your school?

    Convince a hypothetical investor of your school's value. What makes your school a worthwhile investment? Discuss growth potential, unique selling points, and market positioning.

It's always a good idea to take a hard look at the reality—or fantasy—of what you are doing and how it’s working.

It’s foolish to believe that one size fits all. We live in a time where the market knows more about martial arts than ever before. Are you trying to squeeze a population into a gi and belt that really just wants self-defense?

By honestly answering these questions, you can gain a clearer perspective on your business's strengths and weaknesses. Whether you're pitching to investors, your family, or just yourself, understanding these dynamics will help you navigate the challenges and opportunities ahead.