Implementing a consistent and proactive approach to marketing and business development is crucial for growing your martial arts school. Here’s a structured monthly action plan to help you achieve your goals:

1. Post Cards to New Residents List (Once a Month)

If we could weigh them, we all get tons of emails a day. That opens the door to an attention grabbing post card marketing plan.

  • Objective: Introduce your school to new residents in the area.
  • Steps:
    • Obtain a list of new residents in your vicinity from local sources or purchase a list.
    • Design an eye-catching postcard that highlights your school’s unique offerings, beginner specials, and contact information.
    • Send out these postcards at the beginning of each month to maintain a steady influx of new prospects.

2. Call All Prospects Who Have Not Joined (Every Night)

  • Objective: Follow up with interested prospects to encourage enrollment.
  • Steps:
    • Maintain a database of all prospects who have shown interest but have not yet joined.
    • Assign a specific time each evening for making these calls.
    • Prepare a script that includes friendly reminders of the benefits of joining, upcoming events, and any special offers.

3. Create Corporate Accounts (At Least One Per Month)

  • Objective: Establish corporate accounts to promote Empower Kickboxing as a health benefit to employees.
  • Steps:
    • Identify local companies that could benefit from offering martial arts classes to their employees.
    • Reach out to HR departments to discuss potential partnerships and the benefits for their employees.
    • Propose the following:
      • Include your flyer in paycheck envelopes: Design a professional flyer and provide it to the company.
      • Communicate a discount to their employees: Offer a special discount for employees and ensure the company disseminates this information through their internal channels.
      • Pay for a portion of the classes as a benefit for their employees: Negotiate with the company to subsidize a portion of the class fees.
      • Write an ongoing column in their newsletters: Create valuable content related to health, fitness, and martial arts for the company’s newsletters, both online and offline.

4. Public Speaking / Demos / Lead a Class (At Least Two Per Month)

  • Objective: Increase visibility and attract new students through community engagement.
  • Steps:
    • Identify local events, schools, and organizations where you can offer a demo or lead a class.
    • Prepare a dynamic presentation that showcases the benefits of martial arts and engages the audience.
    • Distribute flyers and promotional materials at these events to capture leads.

5. Strategic Partnerships (At Least One Per Month)

  • Objective: Form partnerships with complementary businesses for mutual promotion and cross discounts.
  • Steps:
    • Identify businesses that complement your martial arts school, such as gyms, health food stores, or fitness centers.
    • Propose co-promotional activities, such as joint events, shared advertising, or special discount offers for each other’s customers.
    • Maintain regular communication with these partners to ensure ongoing collaboration and mutual benefit.