Sales Script for Group Intro Sessions

  1. Introduction and Value Proposition:

    • "If you want your children to come to a place that will teach and support the character development you want them to have, you’ll bring them to our school. There is no better or safer place for them to be."

  2. Presenting the Options:

    • "Let’s review your options. Our normal program is a 12-month beginner level course. It’s $195 down towards the total cost of the program and then 12 monthly payments of $115."

  3. Special Offer Introduction:

    • "Because many of you have not thought about martial arts lessons before today, we’re going to drop that to a 6-month trial program just to see if they like it. They can come twice a week. You have the schedules in your hands to make sure you can make it. They can come to any two classes a week."

  4. Discounted Offer Details:

    • "So it’s a 6-month beginners trial program. We’ll waive the down payment of $195 right off the bat, so you’re instantly saving nearly $200. Now, it’s 6 months at $115 per month. Because we’ve had such a great time today, we’re going to discount that down to just $99 per month for 6 months."

  5. Creating Urgency:

    • "But you have to enroll today. So now there is no $195 down payment, and the monthly has been dropped. That is an overall savings of $291 if you enroll today."

  6. Closing the Sale:

    • "You can enroll at the counter over there. I’ll be here to answer any questions. Let’s bow out and then we can sign your boards for you."

Implementing the Script:

This script helps convey the value of your program, offers a compelling discount, and creates a sense of urgency for immediate enrollment. By emphasizing character development and providing a clear, attractive offer, you increase the likelihood of converting prospects into committed students.