Due to the recent trend of violent behavior in schools, school administrators and teachers are becoming increasingly concerned about safety in the classroom.
Generally, when we hear of teachers being attacked by their students, we think of this atrocity happening only in inner-city, crime-infested areas. In reality, this behavior can happen anywhere – even in small towns.
Sadly, this type of activity is not just limited to high schools; it can happen in the younger grades as well.
Promoting a Summer Self-Defense Course
An opportunity exists to promote a summer self-defense course for teachers.
Not only does this course help to give teachers more confidence and a cushion of safety as they enter into the next school year, but it also helps to increase your cash flow and get you through the summertime slowdown.
Begin by creating an information package on your self-defense program. Include your biography and information about your school.
You might also do a little write-up on the benefits of learning self-defense and how it can help protect them should an attack occur.
Convincing Teachers in Safer Areas
If you’re located in a less dangerous area, you’ll need to work harder at convincing teachers that they need to take your self-defense course.
Research some attacks that have taken place outside of the inner-city environment, so that you can provide them with relevant statistics.
Engaging School Administrators
Speak with school administrators at the schools in your area. They are very concerned with teacher safety.
If you can get the backing of the school administration, you’ll have a much easier time getting teachers to sign up for the course.
Course Structure and Pricing
This course can be accomplished in one four-hour class. You can charge anywhere from $49.95 to $99.95 depending on your market.
Therefore, if you can sign up just 25 teachers, you’ll have increased your summertime cash flow considerably.
Another thought might be to offer a substantial discount to teachers who sign up for your self-defense class by a certain date. This creates a sense of urgency in the minds of your potential customers.
Expanding the Program
If you get a positive response from these seminars, you might consider offering a self-defense seminar one Saturday or Sunday each month throughout the summer.
Conclusion
Offering a summer self-defense course for teachers not only provides a valuable service to the community but also helps to keep your martial arts school thriving during the slower summer months.
By creating a compelling program, engaging with school administrators, and structuring your course effectively, you can make a significant impact on teacher safety and your school’s revenue.
Call to Action:
Are you ready to launch a summer self-defense course for teachers? Start planning today and make a difference in your community while boosting your school’s summer income.
Contact us for more information and to get started on your marketing materials.