Email Promoting Your Summer Special:
Start your summer campaign with a compelling email that highlights your summer special. Offer discounts or free classes to entice new students and remind current students to stay active.
Demonstrations at Summer Festivals and Fairs:
Participate in local summer festivals and fairs. Set up a booth and perform demonstrations to showcase your school's skills and attract attention.
Contests in the School:
Organize contests with prizes for students who bring in the most friends. Offer first, second, and third-place prizes to encourage participation.
Promote Your Own Summer Health and Fitness Expo:
Host a Health and Fitness Expo at your school. Invite local health and beauty businesses to set up booths. Provide entertainment with martial arts, Cobra-Defense, and Empower Boxing™ demonstrations.
Charity Fund Raiser:
Organize a Kick-a-thon or Spar-a-thon to raise money for charity. This not only generates excitement but also brings free advertising and community goodwill.
Couples Night:
Invite students to bring their spouse or significant other to a special class. Turn it into a fun party with refreshments and offer special enrollment deals for couples.
Work Out Partners:
Collaborate with local businesses that have a large female clientele or many employees. Distribute free class passes to the employees and negotiate a deal to promote your program at their location in exchange for promoting their business at your school.
Conclusion:
The key to a successful summer is action and creativity. By implementing these strategies, you can avoid the typical summer slowdown and keep your martial arts school thriving. Focus on community engagement, special events, and unique promotions to attract new students and retain existing ones.