The Role of Systems Strategy in Martial Arts School Success
We believe that your systems strategy is your business strategy. The business systems you put in place are your business. Every contact point of the student experience should have a system attached to it that is executed consistently, measured for results, and improved upon.
If you’re new to this idea, it’s easy to feel overwhelmed when you take a look at your business and try to figure out where to begin. That’s why the MATA Masters’ System Generator is designed to take you step-by-step through the laborious process of documenting everything.
Imagine you are going to resell your system to other owners. You’ll want that system to be easy to execute, demonstrate measurable and positive results, and continually improve. Here’s how to strategically think about and implement effective systems in your martial arts school.
Get Started with Strategic Thinking
You have to think strategically about what systems will have an impact on your school. Here are some key questions to consider:
- Do you have an annual calendar for promotions?
- Do you have a target date for presenting upgrade opportunities to students long before the expiration of their current program?
- Do you carry stock or use a direct purchase program to sell equipment?
Execution Phase
The execution phase is the starting point. This involves implementing the developed systems consistently across your school. For example:
- Implement a consistent onboarding process for new students.
- Develop a standard operating procedure for class scheduling and instructor assignments.
- Use a customer relationship management (CRM) system to track student progress and communications.
Measuring Results
The quality of execution is determined by the results. To improve results, you must have a starting point or a foundation to measure by. Important metrics to track include:
- Student enrollment and retention rates.
- Financial performance indicators.
- Student satisfaction and feedback.
Continuous Improvement
In order to measure a system, it has to be in place and executed consistently. Use the following steps to ensure continuous improvement:
- Regularly review system performance metrics.
- Gather feedback from students and staff.
- Make data-driven adjustments to systems to enhance performance.
By following these steps, you can create a robust business strategy centered around effective systems. This approach will help ensure the long-term success and sustainability of your martial arts school.