We’d Like You to Train Our 4,200 Employees. How Much Will That Cost?
When a major corporation reaches out to you with a request to train their 4,200 employees, how should you respond? Chris Sutton of COBRA-Defense recently faced this situation and successfully secured a signed contract with a Fortune 100 company.
While the exact figures are not disclosed, it's safe to assume that the deal is significantly more lucrative than starting a new Little Dragons class.
So, how does COBRA-Defense land such high-profile deals? The secret lies in their business model. COBRA is dedicated to self-defense training, and this specialization makes them stand out.
Imagine you're the HR person for a large corporation seeking training in active shooter scenarios and workplace violence.
You perform a search for self-defense training options. Here’s what you might encounter:
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A Martial Arts School Offering Self-Defense as a Benefit: Often, this is not enough. If self-defense is just a supplementary aspect of a primary focus like Tae Kwon Do, it may not build the necessary confidence for corporate settings.
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A Gritty, Unprofessional Image: Think of a guy in a tank top with tattoos, growling at the camera. This approach may appeal to a different audience but isn’t suitable for a corporate environment.
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A Website with Dragons and Hieroglyphics: This type of branding suggests a niche interest in fantasy rather than professional training, which is unlikely to attract corporate clients.
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A Professional Corporate-Looking Website: This is the approach used by COBRA-Defense. Their site presents a polished, business-oriented image that appeals directly to corporate clients.
If you want self-defense training to be a profitable venture rather than just a theoretical benefit, following COBRA’s model is the way to go.
MATA members can receive a $400 discount on the COBRA license. To learn more and start attracting corporate clients, find out more here.