Online reviews are critical in today’s market. They can either build or break buyer confidence in your martial arts school. Google places significant importance on reviews, so it’s crucial to give them the attention they deserve.
Here are three powerful tips to help you explode your reviews and boost your school’s online presence:
1. Focus on Facebook and Google
Don’t spread your reviews thin across numerous platforms. Instead, concentrate on Facebook and Google.
Here’s why:
- Google loves Google. It will always favor its own platforms like Google Reviews and YouTube. In contrast, sites like Yelp and Manta don’t get the same ranking power in search results.
- Facebook is Google's biggest competitor, but it’s also where 95% of your target audience already spends their time. Leaving a review on Facebook is super easy for them.
Pro Tip: Make sure your school’s Facebook page has a Review Tab to encourage more feedback.
2. Make It Easy for People to Review You
A complicated review process discourages people from leaving feedback. Streamline the process by providing clear, easy-to-follow instructions.
Take a cue from the United Martial Arts Center in Victor, NY. They have a "How to Review Us" page on their website that walks customers through the process step by step.
By simplifying the process, you can significantly increase the number of reviews you receive.
Pro Tip: If you have a website, create a Reviews page that outlines the steps on how customers can leave a review.
3. Give Your Reviews Life with Video
Want to take your reviews to the next level? Bring them to life with video and post them on YouTube.
Video reviews are more engaging and can rank higher in Google search results. It’s also quick and easy—watch how I ranked a review video on YouTube in just three minutes. The video itself is only two minutes long.
Pro Tip: Don’t have the time or resources to create review videos? No problem! We can create them for you.