I was on a consulting gig recently with a fast-rising nutritional company. I met with a 24-year-old video producer who shared two things that I found interesting and worth passing along.

  1. When he goes to Walmart, his eyes are on his phone. “They are wasting money with their Jurassic Park displays. That should be popping up on my phone or I’ll miss ‘em.”

  2. A video should not last longer than a red light. Why? Because that’s when he watches videos. He hits play until he hears a honk behind him.

Wow.

This supports the idea that young, web-savvy professionals are surpassing some veterans in understanding the importance of a compelling online presence. They know that a martial arts website design is more critical for attracting and enrolling students than the school's physical design.

Grand master titles, belt ranks, school and style history, and championships mean little to a student body with an average age of 10. Yet, many martial arts websites are cluttered with information that is irrelevant to potential students.

The best martial arts websites focus on showcasing the benefits the school offers and featuring testimonials from satisfied families.

Here is a short video, though it’s longer than a red light, explaining why your website is more important than your storefront for attracting new students. Watch the video here.