If you really think about it, you are not in competition with the school down the road. You are in competition with all of the other well-designed experiences your students and prospects are attracted to. Your job is to compete and stand out from all of the other appealing, exciting, and well-designed experiences your students could choose rather than your class.

For instance, going to the movies at 7 pm rather than attending your 7 pm class is an example of a student being tempted by a well-designed Performance with an excellent Back Stage that competes with your school for your student’s time and attention.

Using the Systems Generator allows you to create a consistent Back Stage that will create a well-designed and packaged Performance experience that will keep your students coming back to class. The key is to be able to create those experiences consistently rather than hit and miss, like most schools.

That’s why the MATA Masters Program is so systems-oriented. We want you to get the equivalent of standing ovations each and every class night after night so that you will be Performing to a packed classroom.

Implementing Design for Success

  1. Identify Competing Experiences:

    • Understand what other activities and experiences are competing for your students' time.
    • Analyze how these experiences attract and retain their audience.

  2. Create a Consistent Back Stage:

    • Develop a structured system for every aspect of your school, from greeting students to conducting classes.
    • Ensure that all staff members are trained to follow these systems consistently.

  3. Enhance the Performance Experience:

    • Focus on the sensory experience: improve lighting, sound, and overall ambiance in your school.
    • Engage students with dynamic and interactive classes that keep them excited and coming back for more.

  4. Gather Feedback and Improve:

    • Regularly solicit feedback from students to understand their experience and identify areas for improvement.
    • Use this feedback to continuously refine and enhance your systems and Performance.

By focusing on these aspects, you can create a unique and captivating experience for your students that will keep them engaged and loyal to your martial arts school, even when faced with other well-designed experiences.