The Student Experience

Think about a time when you attended a live performance on stage. If you have ever attended a Broadway-type show, the experience of the evening didn’t start when the curtain opened to start the first act. The experience is everything that happens from the first moment you see an ad for the show and decide to go until you leave the theater after the show.

Every step of the way from first contact until you leave the theater comprises the total experience of the Performance. Entering a beautiful theater, seeing the posters of past shows, and drinking in the history of the theater while awaiting the start of the show are all exciting mini-experiences that accumulate into the total experience.

Now, think of what your prospect or student experiences from the first contact until they leave class. Everything from your answering machine, how you answer the phone, how you greet visitors and students, and what they see, smell, and feel when they come to your school adds up to the total of their experience. What are they seeing, smelling, and feeling when they arrive? The richer, warmer, and more satisfying the experience, the more you differentiate yourself from the rest of the schools and show you are indeed a MATA Master.

You want your school to be a unique and positive experience for your students.

Enhancing the Student Experience

  1. First Contact:

    • Make sure your answering machine message is clear, professional, and inviting.
    • Train your staff to answer the phone with a friendly and enthusiastic tone.
    • Respond to inquiries promptly and provide detailed information about your programs.

  2. Greeting Visitors and Students:

    • Greet everyone warmly as they enter your school. A friendly smile and a welcoming attitude go a long way.
    • Ensure the reception area is clean, organized, and reflects the professionalism of your school.

  3. School Environment:

    • Pay attention to the sensory details: ensure the school smells fresh, is well-lit, and has a comfortable temperature.
    • Display posters and achievements to showcase the history and success of your school.
    • Create a visually appealing environment with decorations that reflect the martial arts spirit.

  4. Class Experience:

    • Engage students with dynamic and interactive classes.
    • Provide personalized feedback and attention to make each student feel valued.
    • Foster a sense of community and belonging among students through group activities and events.

  5. Post-Class Interaction:

    • Follow up with new students to see how they enjoyed their class and address any concerns.
    • Send thank-you notes or messages to show appreciation for their attendance.
    • Offer incentives for feedback and referrals to encourage ongoing engagement.

By focusing on these aspects, you can create a unique and memorable experience for your students, setting your martial arts school apart from the competition. The goal is to make every interaction and every moment spent at your school a positive and enriching experience for your students.