If your school isn’t at #1, your competitor is capturing 40% of the traffic that could be yours! Here’s a step-by-step guide to help you analyze your competitors and improve your school’s search ranking:

  1. Review Keyword Research: Start with the keyword research you completed earlier. Ensure it’s sorted and prioritized to focus on the most impactful keywords for your school.

  2. Conduct a Search: Go to Google.com and set your location to your school’s zip code. Ensure you’re logged out of Google to avoid personalized search results. Use a private or incognito browsing window to get a clean search result.

  3. Search for Top Keywords: Enter your top 4 or 5 keywords into the search bar. Observe which schools consistently appear in the top 4 spots. Note any trends or patterns in their ranking.

  4. Record Competitors’ Information: Write down the web addresses of the top-ranking competitors. This will be crucial for the next steps in analyzing their online presence.

  5. Analyze Competitors’ Strategies: Review the online strategies of the competitors you’ve identified. Look at their website design, content, and SEO tactics. This analysis will help you understand what they’re doing well and where there’s room for improvement in your own strategy.

  6. Identify Opportunities for Improvement: Most competitors leave room for optimization. Use the insights gained from your analysis to refine your own SEO strategy and enhance your online presence.

By understanding your competition and optimizing your own approach, you can improve your ranking and capture a larger share of online traffic.