When you think of a martial arts demonstration, you might picture a large event in a mall concourse or parking lot, with crowds of people milling about. While these grand-scale demonstrations are excellent for fundraising and promotions, there’s no need to limit yourself to such large events. Smaller, more intimate demonstrations can be equally effective, and can be performed for a variety of groups within your community.
The Power of Small-Scale Demonstrations
Demonstrations don’t have to be massive productions to make an impact. In fact, small-scale demonstrations tailored to specific groups can be a powerful way to attract new students and build goodwill within the community. By showcasing the key elements of martial arts, such as discipline, motivation, and respect, you can convey the essence of the black belt in a way that resonates with your audience.
Identifying Potential Groups
Virtually any group that includes members of your target market can be a great audience for a martial arts demonstration. Your students and their families may already be involved with some of these groups, making it easier to establish connections. Consider groups such as:
- Daycare centers
- Scout groups (Girl Scouts, Boy Scouts)
- Outdoor or wilderness clubs
- Social clubs
- Jaycee’s
- Lion’s Club
- Hospital staff
- Fire or police departments
The possibilities are endless. Any organization that values discipline, fitness, and community involvement could be interested in hosting a martial arts demonstration.
Engaging Your Students and Their Families
To tap into these opportunities, involve your students and their families in the process. During class, provide each student with a form to take home to their parents. The form should invite them to suggest groups that might be interested in a martial arts demonstration. Ask them to include the name of a contact person and a phone number so you can follow up on the lead.
Incentivize Participation
To encourage participation, let your students know that each person who attends the demonstration will receive two coupons for a free week of martial arts lessons. This not only motivates students and parents to get involved but also provides a direct incentive for potential new students to try out your school.
Follow-Up and Execution
Once you’ve gathered the leads, follow up promptly. Contact the suggested groups, introduce yourself, and offer to provide an exciting and educational martial arts demonstration. Emphasize the benefits of the demonstration, such as promoting discipline, fitness, and self-defense, and how it can be tailored to their specific audience.