As a martial arts school owner, two things are essential when it comes to reviews:

  1. You need a solid review solicitation program in place.
  2. You should share these reviews in a way that goes beyond hoping people see them on Google or Facebook.

Creating an emotional connection with your reviews can make a significant difference. A powerful tool to amplify this connection is video. When you turn regular text reviews into a dynamic video format, they come to life and leave a lasting impression.

The Power of a Review Video

A review video is a great way to inject emotion into otherwise static reviews. By compiling your best testimonials into a visually appealing format, you’ll create a stronger emotional connection with potential students. And it’s easier than you think.

Start by creating a short video featuring some of your top testimonials and reviews, then post it on YouTube. Make sure to include your martial arts school’s name, the word “reviews,” and the city where your school is located in both the video’s title and description.

When done right, your review video will look something like this: [Review Video].

Steps to Create a Review Video

  1. Research Your Testimonials
    Look through your testimonials and reviews. Pick 4 to 6 of the best ones to use in your video.

  2. Copy Testimonials to a File
    Save these testimonials in a separate file for easy access during the editing process.

  3. Design Video Slates
    Create 16:9 or 4:3 video slates with an attractive design, using your brand’s colors and settings.

  4. Add Lower Thirds
    Design a lower third for each slate to display the testimonial text clearly.

  5. Format Testimonials
    Copy the testimonials onto the slates, ensuring they are formatted in a readable and appealing way.

  6. Organize Files
    Save your slates into a folder labeled "Review Video" for easy access when editing.

  7. Import into Video Editor
    Use video editing software like iMovie or Camtasia to bring your video slates together.

  8. Add Special Effects
    Incorporate effects like zooms and pans to make the video more engaging.

  9. Insert Transitions
    Use transitions between each slate to create a smooth flow throughout the video.

  10. Find Copyright-Free Music
    Choose copyright-free music that enhances the emotional tone of your video.

  11. Add Music to Video
    Place the music underneath the video to create a professional feel.

  12. Edit Music
    Make sure the music fits the video’s length and transitions smoothly.

  13. Upload to YouTube
    Post the video to your YouTube channel. Don’t forget to optimize the title and description with your school’s name, “reviews,” and your city.

  14. Embed the Video on Your Website
    Once your video is live, get the embed code and add it to your school’s “Reviews” page for maximum exposure.

Or, if you prefer, you can have us do it for you.