Kash Patel Seeks UFC's Help to
Train FBI Agents

how-mata-members-can-leverage-news-jacking-become-the

News jacking is the practice of injecting your expertise into breaking news stories to gain media coverage and public attention. 

For MATA Members, this presents a unique opportunity to position themselves as the leading authority on self-defense, personal safety, and discipline whenever a relevant story makes headlines.

MATA Members
Email [email protected] to get a custom Press Release for your school to News Jack this story.

By strategically aligning your expertise with trending news, you can:

  • Increase your credibility and visibility in your local community
  • Attract new students by demonstrating real-world applications of your training
  • Gain media attention, leading to interviews and features in news outlets
  • Build trust and authority as a self-defense expert

Examples of News Jacking for MATA Members

To illustrate how news jacking works, let’s take real-world examples like the UFC/FBI story. 

Kash Patel wants for UFC training for FBI agents

Martial arts school owners can News Jack this story to provide expert commentary on topics such as:

  • Which techniques law enforcement officers might need most:
  • The difference between professional fighting and self-defense training
  • Common myths and misunderstandings of self-defense.

Here are other examples of newsworthy topics that martial arts instructors can News Jack:

  • Crime & Safety Alerts: If there is a rise in local crime or a viral self-defense story, offer insights on how martial arts training can help individuals stay safe.
  • Bullying Prevention: When national discussions on bullying resurface, showcase how martial arts builds confidence and teaches non-violent conflict resolution.
  • Celebrity Involvement in Martial Arts: If a celebrity shares their martial arts journey, use it as a chance to highlight the benefits of training.
  • Women’s Self-Defense & Assault Prevention: Whenever discussions arise about personal safety, position yourself as the local expert by offering workshops and advice.
  • Major Sporting Events: When the UFC, Olympics, or other combat sports are trending, discuss how their training methods relate to self-defense and practical martial arts.