Acquiring new students is an important aspect to operating a martial arts school. The ultimate goal of this manual, however, is to help you keep the students you have. Thus, increasing your retention rate. So let’s begin with one of the most important elements in retention – presenting an honorable image to your students and to your community.
Maintain The Mystery
As you might expect, martial arts tends to be a bit mysterious in the eyes of the layman. What they know is what they see in martial arts movies. Martial artists in the movies possess an air of distinction, integrity, and confidence – not to mention the enviable ability to defend themselves against incredible odds.
Therefore, while they may not expect you to walk on water, students will expect to be duly impressed by your quiet confidence, professional demeanor, and remarkable skill. Throughout your class, and when in the public eye, it is important to remember to behave accordingly.