While the slower summer months often pose a challenge for martial arts school owners, they also present unique opportunities for generating profit through summer camps.
According to Inc. Magazine, approximately 5 million kids participate in around 8,500 day and overnight camps across the country each summer. Tapping into this market can be highly lucrative.
Pricing
Operating a 6-week martial arts summer camp is labor-intensive but rewarding. Owners have reported earnings between $30,000 and $50,000 from successful camps. The pricing options might include:
- Weekly enrollment at $99, offering roughly $2.50 per hour supervision.
- A full six-week enrollment for $499. Prices should be competitive with other local camps.
Scheduling
Camps typically run from 9 AM to 4 PM, starting the Monday after school ends for the summer. Early drop-offs and late pickups often require additional fees for "extended care."
Activities
Daily activities should include an hour of martial arts along with a variety of other activities like swimming, arts and crafts, sports, and field trips. The goal is to keep the activities safe, supervised, and engaging.
Staffing
Wages should not exceed 30% of gross income. Hiring a qualified supervisor, preferably an elementary school teacher looking for summer work, is crucial. However, their suitability for the role should be thoroughly vetted. Leadership teens can serve as enthusiastic, minimum-wage assistants. The ideal staff-to-student ratio is one supervisor for every eight children.
Transportation and Liability
Transportation needs can be met by hiring a bus and driver. Depending on the state, additional regulations such as fingerprinting or bonding of camp leaders may apply. Establishing a separate corporation for the camp could be beneficial for liability and financial management.
Goals
The ultimate aim is to convert camp attendees into regular students. Offering promotions and showcasing the students' progress can facilitate this transition.
Even if not all camp attendees enroll in regular classes, the camp can still foster loyalty and word-of-mouth referrals, contributing to its growth each year.
Marketing
Marketing strategies should include listings in local media, promotions within the school, and partnerships with local martial arts supply stores and tournaments.
Special discounts for friends of enrolled students and returning campers can boost registration.
Conclusion
By thoroughly planning and preparing for a summer camp, martial arts school owners can transform the traditionally slow summer months into a profitable and productive season.
