Information Calls:

  1. Primary Goal: Set an appointment for a trial course.
  2. Secondary Goal: Set an appointment to watch a class.
  3. Third Goal: Get their contact information for follow-up.

Walk-ins:

  1. Primary Goal: Enroll them into a trial course.
  2. Secondary Goal: Set an appointment for a trial course.
  3. Third Goal: Get their contact information for follow-up.

Key Strategy:

  • Ask Questions: Control the conversation by asking questions to guide the potential student towards enrollment.

Execution Tips:

  • Information Calls:

    • Always start by understanding the caller's needs and interests.
    • Offer the trial course as the best way to experience the school's offerings.
    • If the trial course isn't immediately accepted, suggest watching a class.
    • Collect contact information for follow-up.

  • Walk-ins:

    • Welcome them warmly and inquire about their interest in martial arts.
    • Highlight the benefits of enrolling in a trial course.
    • If they are hesitant, offer to set an appointment for the trial.
    • Ensure to get their contact details for follow-up.

By implementing these strategies, you can significantly improve the chances of enrolling new students and ensuring that potential leads are not lost.