Simple Phone Script for Martial Arts Schools
Goals of the Phone Call:
- Set an appointment to watch a class.
- Get the prospect's name, number, and address.
- Give a good impression of the school as organized and professional.
Key Points to Remember:
- Avoid giving price information over the phone.
- Remain in control of the conversation.
- If a child calls, ask to speak to their parents.
Standard Phone Script:
Prospect: I'd like to get some information on your school. / I'd like to get some prices on your classes.
You: Is this for yourself?
Prospect: Yes.
You: Good! Have you ever trained in martial arts before?
Prospect: No.
You: That's fine. Class times for adult beginners are Monday & Wednesday at 6:10 pm, Tuesday and Thursday at 7:10 pm, and at 11:10 am. We also have a special karate fitness class on Saturday mornings at 10 am. We recommend setting an appointment to watch a class to see what our school is like. All karate schools are different, so the best way to get an idea of ours is to come in and see it.
You: The next two opportunities to view a class are tonight at 7:30 or tomorrow night at 6:45. Which works best for you?
Prospect: Tomorrow at 6:45 pm.
You: Great, that's tomorrow at 6:45 pm. Can I have your name, age, address, and phone number? Do you know where our school is located? We're at the corner of 9th Avenue and 58th Street North in the Tyrone Gardens Shopping Plaza. It's a "V" shaped plaza, and we're tucked back in the corner. When you come in, ask for Lisa or Rob. They'll help you watch the last 15 minutes of the class and then sit down with an instructor to get information about the classes. Got it? Great, see you tomorrow night.
You: (Set the appointment and read it back to them. Get their name, phone number, and address. Introduce yourself and tell them who to ask for, and that you will be expecting them.)
By following this script, your staff will be able to handle inquiries more effectively, ensuring that potential students have a clear and professional first impression of your school.
