The Market is Hot for Self-Defense

The demand for self-defense training has skyrocketed, with corporations and families willing to pay top dollar for specialized programs.

Corporate clients are spending thousands on Active Shooter training, as companies can face legal repercussions for not providing this crucial protection to employees.

Families, on the other hand, are seeking Self-Defense, Anti-Bullying, Anti-Abduction, and Teen Safety courses — but without the traditional martial arts trappings like belts, bowing, or long-term commitments.

Would you be ready to teach a self-defense course if you got the call tomorrow?

While many instructors focus on the martial arts approach, it’s critical to market a professional image for self-defense training that helps people feel safe and confident in your expertise.

That means ditching the tank top, karate uniform, or anything too intimidating like an assault rifle, and opting for a more polished look — think collared shirts and a presentable appearance.

How to Stand Out in the Self-Defense Market

There are numerous self-defense systems out there, but few provide a comprehensive business model that helps you turn your skills into real profits.

COBRA-Defense stands out as a Self-Defense Business System that helps licensees create profitable, full-time careers — even without a physical training facility.

COBRA’s system includes:

  • Easy-to-follow training programs
  • Business and marketing strategies
  • Support for both martial artists and non-martial artists
  • A network of success stories from global instructors

People like Victoria Payne, a non-martial artist and Concealed Weapon instructor, spent two years researching self-defense systems before committing to COBRA.

Now she, along with Regional Directors like Glenn Stevens in Australia and Joe Robaina in Miami, are running successful self-defense programs.

Time to Act

If you’re serious about launching a profitable self-defense business, COBRA provides the training, branding, and business support you need to succeed.

And here’s why now is the time to join — as of September 1st, the initial license fee is increasing from $399 to $949 to ensure they can continue to serve all COBRA schools. If you act before the price increase, you can still lock in the current rate.

Join COBRA at SelfDefenseCertified.com and take the first step toward building a thriving self-defense business. Current members will not be affected by the upcoming price change.