Sales & Marketing

The martial arts school, provided it’s not a Fantasy School, has a great advantage over health clubs in that we have very few and relatively inexpensive needs for equipment. W

hat equipment you need depends on your type of school. If you are a family-oriented kids’ school, a heavy bag will use up valuable space that could be used for students in class. 

On the other hand, if you are a kickboxing school, heavy bags are an important element of the school. In fact, one bag is usually not enough. There are companies you can hire to build multi-bag systems on frames that can be raised to the ceiling when not in use. 

Here are some basic equipment needs for various schools: 

Kids/Family:  body shields Hand-held kicking/punching pads Obstacle course elements (triangles, pads, tunnels, etc.) Blocker pads (handle with padded shaft for striking), cones and obstacle pads for obstacle courses and races and tape on the floor to show students how and where to line up.

Kickboxing: body shields, hand-held kicking/punching pads, heavy bags, upper-cut bags, jump ropes, double-end bag, speed bag, body pads for partner to wear for striking.

Self defense:  body shields, hand-held kicking/punching pads, fake guns and knives, human-shaped freestanding bags, padded mats for take-downs and throws

Discover how achieving financial stability as a martial arts school owner can empower you to serve your community more effectively.

Discover how expanding your martial arts business with multiple small locations rather than one large facility can be more manageable and lucrative.

Discover the key strategies for determining and communicating tuition price increases at your martial arts school effectively.

Summer Camp Ad Copy 1

To maximize the impact of your martial arts demonstrations and convert spectators into students, you need to shift from a reactive to a proactive strategy.

Here's a detailed plan on how to structure your demonstrations to ensure they're not just entertaining, but also effective in generating new enrollments.

Here is a refined sample demo invitation email that you can use to encourage your students to facilitate demonstrations at their schools, civic groups, or other social groups. This template maintains the spirit of your original letter while ensuring clarity and professionalism.

Booking martial arts demonstrations is a strategic way to expand your school's visibility and attract new students. Here's a guide on how to get booked for demos, highlighting the importance of leveraging various community groups and creating a structured approach to secure these opportunities.

Performing a solo martial arts demonstration effectively can significantly boost interest in your school and attract new students. Here's a structured approach to executing a captivating demo, especially for a middle school audience, to maximize engagement and convert spectators into students.

When selecting an anti-bullying program, it's essential to choose one that is comprehensive, effective, and practical. Here are seven critical features to look for in an anti-bullying program to ensure it will effectively support your family or organization in handling bullying situations.

Launching a successful referral program for your martial arts school can significantly boost your student enrollment and foster a vibrant community spirit. Here’s how to implement a dynamic and effective referral strategy that leverages your current students’ networks and enthusiasm.