Proactive Demonstration Strategy
1. Engage the Audience Actively
- Technique: Instead of merely performing, invite audience participation. Show your teaching skills by conducting a mini-class during the demo.
- Execution: Demonstrate simple techniques suited for different age groups. This not only showcases your skill but also involves both children and parents, making the demonstration interactive and educational.
2. Set Up On-Site Enrollment
- Immediate Action: Equip each team member with a clipboard and schedule intro classes right at the demo site for the next available slot.
- Role of Blockers: Employ "blockers" to engage the audience and direct them towards instructors for enrollment discussions, preventing prospects from leaving without interaction.
3. Create Urgency
- Incentives: Introduce incentives like 'Break a Board For a Dollar' or offer free introductory courses if they sign up on the spot. This creates a sense of urgency and makes the offer more attractive.
- Follow-Up: For those still hesitant, collect contact details for a follow-up call to confirm their introductory class, maintaining the momentum from the demo.
Effective Communication and Marketing
- Use of PA System: Utilize a wireless PA system to ensure your voice carries throughout the venue, drawing in a larger crowd.
- Marketing Materials: Distribute low-cost flyers and high-quality brochures during the event. Flyers can draw initial interest, while brochures provide more detailed information and a professional touch.
