Step-by-Step Guide to Booking Martial Arts Demonstrations

1. Identify Potential Venues

  • Variety of Venues: Consider various settings beyond the typical large-scale events. Smaller, community-centric venues can offer more intimate and impactful demo opportunities.
  • Target Markets: Focus on groups that align with your target market, such as youth organizations, community clubs, and local businesses.

2. Leverage Student Networks

  • Engage Your Students: Utilize your students and their families as resources to connect with community groups. They might be involved with organizations like Scouts, religious groups, or local clubs that would welcome a demonstration.
  • Information Collection: Distribute forms in class for students to suggest potential groups for demonstrations. Include space for a contact name and number to facilitate follow-ups.

3. Offer Incentives

  • Motivation for Attendance: To encourage participation and interest, offer incentives such as coupons for a free week of martial arts lessons to attendees.
  • Benefit for Host Groups: Emphasize how hosting a demo can provide value to the host organization, such as offering a unique activity or educational opportunity for their members.

4. Prepare Your Pitch

  • Value Proposition: Develop a clear and compelling pitch that outlines the benefits of hosting your demonstration, including the promotion of discipline, motivation, and respect through martial arts.
  • Personalization: Tailor your pitch to the specific needs and interests of each organization. Highlight how your demo can specifically benefit their group members.

5. Follow-Up Systematically

  • Contact Strategy: Implement a systematic approach to follow-up with the leads generated from your students. Use the contact information provided to reach out and arrange a meeting or discussion about the potential demo.
  • Persistence and Courtesy: Be persistent but respectful in your follow-ups, showing genuine interest in forming a partnership with the organization.

6. Deliver Memorable Demonstrations

  • High-Quality Presentation: Ensure that each demonstration is well-prepared and showcases the best of what your martial arts school offers.
  • Engagement: Aim to make the demonstration interactive and engaging, possibly involving the audience in a safe and controlled manner to leave a lasting impression.

7. Build and Maintain Relationships

  • Ongoing Engagement: After a successful demonstration, maintain contact with the organization. Express gratitude and explore opportunities for future collaborations or repeat demonstrations.
  • Networking: Use each demonstration as a networking opportunity to meet potential new students and other community leaders who might be interested in your programs.