Intro lessons are, of course, valuable in convincing customers to try out the martial arts. However, they can be time-consuming.
Therefore, you might consider eliminating the traditional two or three 30-minute class samplers and incorporating your intro into your enrollment process.
For instance, you can offer a prospective student a 20-minute introduction to the martial arts followed by a five minutes sales presentation.
Create an enrollment program that is fun and easy, and consider holding class intros just one day a week – a Saturday, for example. You’ll find that you’re able to devote your energy and enthusiasm to gaining new students.