Importance of Phone Calls

When potential students or their parents call your school, they are typically in a "ready to join" mindset. They have already visited your website and gathered initial information. Their phone call indicates a serious interest, and it is crucial to handle these interactions effectively to maximize enrollment opportunities.

Voicemail Script

Key Points for Voicemail:

  • Professional and Enthusiastic Delivery: Ensure that your voicemail message is professionally recorded and delivered with enthusiasm. Consider hiring voice-over talent if necessary.
  • Simplicity: Avoid listing all classes and their benefits in the voicemail. Keep the message concise and focused.

Example Voicemail Script:

"Thank you for calling Empower Kickboxing. If you’re calling during normal business hours, we’re on the other line helping parents/students/people enroll for our [offer]. To save your child’s spot or ask any questions, please leave a message or feel free to text us for faster service. A member of our team will contact you as soon as possible. Thanks again for your call and have a great day."

  • Adapt to Promotions: Update the voicemail regularly to reflect current promotions or classes. For instance, mention specific programs like the after-school program to provide social proof that others are enrolling.

The Fortune is in the Follow Up

Immediate Callbacks:

  • Prompt Response: Call everyone back as soon as possible, preferably on the same day. This is crucial for both sales and student service calls.
  • Consistency: Make sure every call is returned, even if no message was left.

Example Follow-Up Call:

"Hi, this is John Graden from Empower Kickboxing returning your call. Thanks for your patience. Today has been crazy. We’ve had so many new enrollments. I’m glad that I was able to reach you. How may I help you?"

  • Reinforce Social Proof: Mention how busy the day has been with new enrollments to build credibility and urgency.

Handling Text Replies:

  • Initial Contact: Use text messages to acknowledge initial contact and set up a time for a phone call or a tour of the school.
  • Avoid Business via Text: Do not conduct detailed business transactions through text. Instead, use it as a tool to move the conversation to a more personal and detailed interaction, either in person or on the phone.

Persistent Follow-Ups:

  • Be Relentless: Follow up persistently with leads until they explicitly ask you to stop. Busy families are often involved in various activities, and your goal is to make your school one of those priorities.

Training Your Team

  • Rehearsal: Ensure your team rehearses these scripts regularly. They must be able to deliver them naturally and with enthusiasm.
  • Memorization: Scripts should be memorized to ensure smooth and confident delivery during real interactions.

By taking control of phone interactions and follow-ups, you can significantly increase your school’s enrollment rates and ensure a positive experience for potential students and their families.