While many studio owners dread the slow, hot summer months, others find this time to be their most profitable. The secret? A little resourcefulness and ingenuity. Consider organizing weekend retreats, sleepovers, special weapons training, and most importantly, summer camps.
With careful planning and organization, hosting a successful summer camp can be a breeze. However, to keep things interesting, your approach must differ from regular studio classes.
Timing and Structure
Many studio owners have found success by scheduling their summer camps for mid-August, when other summer activities have wound down, leaving kids with little to occupy their time before school starts. Alternatively, some operate a camp each month in June, July, and August, grossing as much as $15,000 over the summer.
Classes are typically four hours long and held in the afternoons when the studio is less congested. Break your class into 15-minute increments, accounting for every minute, including breaks. This organization helps keep classes running smoothly and maintains student interest. Activities can include fitness kickboxing, games, problem-solving exercises, character-building activities, and martial arts.
Promotion and Enrollment
Most of your camp attendees will likely come from your own studio. Encourage your current students to invite friends, providing them with brochures to distribute. Consider offering incentives for students who bring in the most new faces.
Since moms often plan summer activities, distribute flyers and brochures at places they frequent, such as grocery stores, beauty parlors, and childcare centers.
Preparation and Execution
Determine the number of participants well in advance to ensure you have enough snacks, special camp T-shirts, awards, and other supplies. Require participants to pay in advance and have them sign a waiver, medical release, and provide emergency contact numbers.
Make the camp special for participants by setting clear rules upfront, such as no talking or running during instruction. This helps establish expectations and maintain order.
Stick to your schedule to keep kids engaged and having fun, including plenty of breaks for snacks and beverages. Regardless of how many weeks you hold the camp, make the last day memorable. Invite parents and arrange a tournament to showcase what students have learned. Present each participant with a certificate of completion and an award.
Conclusion
A well-planned summer camp not only boosts revenue during the summer months but also encourages new students to join your studio in the fall. With careful planning, engaging activities, and effective promotion, your summer martial arts camp can be a resounding success.
