Human billboards are a strategy where you offer people nearly free training in exchange for their commitment to refer one new student per month. Here’s a guide on how to implement this effective technique:
Target Market
This method is versatile but is particularly effective in October, making it a great way to close out the year by reaching out to prospects who didn’t enroll previously.
How It Works
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Offer the Deal: Reach out to potential candidates with an offer: “I’d like to give you 6 months of classes for free. The only catch is that you must do your best to refer one new student each month. If you don’t meet this goal, you won’t be kicked out of the program, but I need your sincere effort to try.”
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Initial Payment: They pay a one-time fee of $299 for the first month. The next six months are free. Include additional incentives like shirts and a uniform to ensure they act as visible promoters of your school.
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Set Expectations: Clearly state, “Here’s the catch – you need to sincerely attempt to refer one person each month. Is that fair enough?” Ending with “fair enough” makes it hard for them to refuse.
Numbers and Implementation
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Set Your Goal: Aim to recruit 21 people in the first week. Charge each $299, totaling $6,279 in the first week.
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Create Your Human Billboards: After the first week, you’ll have 21 human billboards. Equip them with strong referral incentives and effective tools.
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Project Your Returns: Each human billboard should ideally bring in one referral per month. With 21 billboards, that’s 21 new students at $149 per month, generating $3,129 monthly or $37,548 annually.
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Ongoing Growth: If you consistently recruit 21 new human billboards each month, your revenue increases by $3,129 each month. This approach can substantially boost your income year-round.
Keep in mind, this projection assumes perfect retention rates, which is an ideal scenario. Adjust your expectations based on actual retention and performance.
