Many martial arts schools default to using their business name as their primary website domain. While incorporating your school name into your domain, like MasterJoesKarateAcademy.com, can be beneficial, it's often not the most memorable choice for potential students in your area.
Why Choose a Geographic Domain?
Consider the advantages of a geographically targeted domain name. For example, if your school is located in New York, a domain like NewYorkKarate.com is likely to stick in the minds of local residents more effectively. They know where they live, and a location-based domain name makes it easier for them to remember and find your school online.
Use Both School Name and Geographic Domains
It's beneficial to own both types of domains. Use your school-specific domain for official communications and detailed information about your school, and the geographic domain in your marketing efforts to capture local traffic. For instance, feature NewYorkKarate.com prominently in your advertisements and even on your school’s T-shirts, perhaps placed across the back for maximum visibility.
Secure Multiple Domain Extensions
While securing a .com is most valuable, don’t stop there. Protect your brand by registering other top-level domains like .org, .net, and .ca. This prevents competitors from registering similar domain names and creating confusion among your potential students.
Exclusive Opportunity from MATA
The Martial Arts Teachers’ Association (MATA) is offering its members the opportunity to secure prominent city and state domain names such as NewYorkKarate.com and ElPasoKickboxing.com. These domains are invaluable for local marketing and are available on a first-come, first-served basis through martialartswebsites.com. There is only one of each name, so act quickly to secure the best domain for your location.
Don’t Miss Out
Remember, domain names are the real estate of the internet—once they’re gone, they’re gone. Securing the right domain not only strengthens your marketing efforts but also prevents your competitors from gaining an advantage. Don’t miss the chance to own a prime digital location that could define the future of your martial arts school. Secure your ideal domain name today and ensure your school stands out in the digital landscape.
