Over the next 30 days, dedicate yourself to identifying at least two role models of excellent service—one within the martial arts industry and one outside of it.

Understanding the difference between good service and excellent service is crucial, as the gap is substantial.

 This disparity is akin to the difference between a well-trained staff and an untrained one.

By following the six action steps outlined in this guide, you’ve already begun bridging this gap. This process is about more than just identifying excellence; it’s about taking massive action to implement what you learn.

Tony Robbins emphasizes the importance of taking massive action: act decisively, observe the outcomes, make necessary adjustments, and continue to move forward with determined effort.